KRAMP
As the company continued to grow, it adopted a range of digital solutions, including a customer relationship management( CRM) system, and as a result needed to update and evolve its ecommerce capabilities.
“ We decided to build our own platform back in 2017 in order to match what was becoming a set of quite specific needs,” Olivier says.“ That was really key because there aren’ t too many companies like Kramp in the market. Step-by-step we adopted other technologies and capabilities around crucial areas like data, and started working more with the likes of Google and Microsoft, but also looked to integrate more specialised or niche technology partners to meet specific requirements.
“ As a result of that initial transformation journey, Kramp really is a digitally-driven business now,” he adds.“ In many ways, we consider ourselves as more of a tech company than a parts supplier, with innovative solutions across everything we do from ecommerce, our website and supply chain, through to things like security and data.”
“WE BASICALLY SAID TO EACH OTHER WE HAVE TO DO THIS TOGETHER”
JENS WAAIJERS, VP OMNICHANNEL, KRAMP
Building for the future: collaboration and evolution Olivier and Jens joined Kramp tasked with carrying on this transformative work, building on existing foundations to spearhead a business-first technology evolution focused on good tech solutions and partners, creating and delivering a formal technology roadmap and ensuring that innovation is aligned with commercial outcomes.
“ Over the last 10 years, Kramp has expanded rapidly into new countries
152 August 2025