KRAMP
“AROUND THE YEAR 2000 WE WERE ONE OF THE FIRST IN THE INDUSTRY TO MOVE TO ECOMMERCE, SHIFTING FROM A COMPLETELY OFFLINE MODEL TO BEING ONLINE ONLY”
OLIVIER LUXON, VP TECHNOLOGY, KRAMP
That involved developing our own ecommerce platform, launching a mobile application and also evolving back-to-back connections with our major partners.”
As a result of this significant shift, Kramp underwent a major transformation after 2000, evolving to maximise opportunities from its new online approach and growing rapidly through acquisitions and expansion into new countries.
A merger with a major competitor in 2013 brought new technology opportunities, with Kramp having to integrate different platforms, systems and processes into its expanding network. aimagazine. com 151