“ SEO FOR VOICE , VIDEO , AND CLOSED ENVIRONMENTS LIKE AMAZON AND SOCIAL MEDIA IS ALSO A HORIZON THAT LEADING-EDGE SEOS ARE BEGINNING TO PLUMB ”
Q . HOW IS SEO CHANGING ?
» AI is entering the SEO market . There are a variety of solutions that handle different aspects of the SEO process , from addressing how to show up in Google ’ s Q & A search results , build better schema , and develop backlinks .
Google is releasing its first new algorithm in some time – Core Web Vitals . As a result , searches will now also consider page performance measures such as load times and when users can first interact .
Fortunately , Market Brew ’ s search engine modeling approach will be able to track precisely how much these factors matter .
Q . WHAT DOES THE FUTURE OF SEO LOOK LIKE ?
» Google ’ s SERPs continue to evolve , and there are now many different ways a site can rank , in addition to the core site rankings . As a result , we assume they will continue to refine the space on the SERP in ways that will keep SEOs on their toes .
Doing SEO for voice , video , and closed environments like Amazon and social media is also a horizon that leading-edge SEOs are beginning to plumb .
Overall , though , the black box AI nature of search engines will make the job of SEOs more difficult unless they have AI on their side as well .
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