Brewco is bringing AI to SEO to bring new dynamics to a previously static field . Its CEO tells us what ’ s changing in this competitive market
FIVE MINS WITH ...
JONATHAN
EPSTEIN
Brewco is bringing AI to SEO to bring new dynamics to a previously static field . Its CEO tells us what ’ s changing in this competitive market
Q . TELL US ABOUT BREWCO
» Brewco was formed by a team of industry veterans that have previously introduced other AI-based marketing platforms . They are the official reseller of Market Brew , an AI platform for precision search engine optimization ( SEO ), transforming the way companies and their agencies can optimize their pages to rank higher in search results . Organic search results drive 53 % of all site visits , so having a competitive advantage in SEO makes a huge difference in a company ’ s revenues and profitability .
“ AI IS ENTERING THE SEO MARKET ”
Q . WHAT IS MARKET BREW ?
» Market Brew builds highly accurate models of how search engines weigh a wide range of factors to determine rankings for a keyword . Each search has different weights , so no rules-based approach provides these insights .
From an AI standpoint , Market Brew uses particle swarm optimization to evolve the weights of its own search engine until it delivers a search engine results page ( SERP ) that is highly correlated with Google ’ s ( or Bing etc ) Once this model is developed , it scores your website and others that compete for rankings , identifies the statistical gaps you should address , and provides precise recommendations on closing these gaps .
20 August 2021