BRIAN CHESKY
How the travel titans are using AI
BRIAN CHESKY
TITLE: CEO COMPANY: AIRBNB INDUSTRY: TRAVEL & TOURISM LOCATION: SAN FRANCISCO, US
Personalised native experiences evolve Ariane also sees potential in using technology to make advertising more effective and improving recommendations through natural language engagement. At Airbnb, the strategy is to move beyond the traditional search bar. Brian Chesky, Airbnb CEO, is positioning the brand for a deeply personalised agentic experience, where the technology understands the user.
The company’ s Project Y uses LLMs to aid discovery and help hosts manage properties more effectively. Brian explains:“ We are building an AI-native experience where the app does not just search for you. It knows you.
“ It will help guests plan their entire trip, help hosts better run their businesses and help the company operate more efficiently at scale.”
How the travel titans are using AI
• Moving from a traditional search to an AI-native platform through its“ Project Y” and conversational search initiatives
• CEO Brian Chesky wants the app to“ know” the user rather than just searching for them
• It will use large language models to understand“ vibe-based” requests, such as searching for a“ quiet cabin with a fast kitchen” instead of just a city location
• The AI-native experience is designed to help guests plan entire trips and assist hosts in running their businesses more efficiently
• Airbnb uses AI to enhance platform safety by verifying the identities of 200 million users.
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