How the travel titans are using AI
ARIANE GORIN
AI ASSISTANTS
How the travel titans are using AI
• Consolidated its technology stack to power Romie, an AI“ travel sidekick” that operates within SMS and WhatsApp threads
• Romie helps with group planning, tracks flight prices in real-time and proactively suggests alternatives during weather disruptions
• CEO Ariane Gorin is focused on“ agentic browsers” and ensuring the brand appears prominently in AI-driven searches
• The company is experimenting with integrations across major platforms like ChatGPT and Google to better target and convert travellers.
Expedia Group is also“ experimenting aggressively” with its intelligent sidekick, Romie. This assistant lives in messaging threads to help groups agree on villas and track flight prices. Ariane Gorin, Expedia Group CEO, explains that AI opens new growth opportunities:“ We’ re working with all the major platforms, ensuring our brands show up prominently in gen AI searches and function effectively with agentic browsers.” Internally, the company uses technology to transform operations and efficiency. Ariane says:“ We’ re deploying AI internally to give our teams superpowers. Our product and tech teams are using AI to design and build products.”
ARIANE GORIN
TITLE: CEO COMPANY: EXPEDIA INDUSTRY: TRAVEL & TOURISM
LOCATION: SEATTLE, WASHINGTON, US