NTT DATA | AB-INBEV | MICROSOFT recognition and data visualization solutions was vital .
NTT ’ s team working with BEES is its Data & Analytics Director , Daniela Santana Griecco and its Data Science Lead , Carlos Porto Filho .
“ We were responsible for defining and implementing the Proof of Concept for BEES and the big challenge was to propose an Image Recognition solution for the entire BEES Force platform ”, says Daniela .
“ In just three weeks the results were incredible , because it not only matched but exceeded the initial acceptance criteria , surprising the executive board for its innovation and ability to scale the solution .”
Daniela says the importance of keeping the operation running with quality and efficiency , increased user adoption to
BEES Force platform . “ Nowadays , after performing this Proof of concept , we are also responsible for evolving the solution in other countries for BEES and establishing the entire operation to support those countries where the solution is already implemented .
“ BEES is a fantastic use case for us to become a reference , not only in Analytics , but also in Digital Transformation solutions .”
One of the ways NTT helped BEES was by developing Planogram . “ So , you have this cooler with products inside ,” says Filho . “ Then the retailers use a mobile phone to take pictures . Then our technology can validate or invalidate several things from posters , as we said , to the way the beers are arranged and displayed . This is the Planogram .
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