Ironically , despite the digital intervention , the pricing is displayed on printed posters in these outlets . So , the cost to the consumer of a bottle of President or Skol is written by hand by the retailer after consultation with his or her BDR .
This may sound incredibly simple but , as Padula explains , this image recognition mixed with remote consultancy for the retailer has solved one of the biggest problems Ab-InBev had with its sales process in these countries .
“ This was one of our biggest problems in the past which , until this technology came along , we were never able to solve . We never had a trustable way to audit our stock accurately — until now .”
“ In a nutshell , we take pictures , and they will recognize what ' s going on inside the cooler and on the shelves and in the local advertising and we can say ‘ okay this Point of Consumption ( retailer ) is doing well ’… or not .”
Building this software , proving the concept , and getting it into the marketplace was not down to the efforts of BEES alone . This was a three-way project .
Running in the background is Microsoft providing components of your solution architecture , and joining its software to the BEES front end is NTT Data , who is responsible for implementing the Data Engineering and AI solutions across the entire BEES Force technology environment .
NTT Data is a consultancy , which provides technology services . It ’ s skill set includes working in a ‘ Big Data ’ environment , developing advanced analytics with AI services . For BEES NTT ’ s providing Image
38 April 2022