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Pratik Thakar

Title: Global Head of Generative AI Company: Coca-Cola Industry: Food & Beverage

Pratik is the creative force behind Coca- Cola’ s early and aggressive adoption of generative AI in marketing. He leads the Create Real Magic platform, which invites digital artists to remix iconic brand assets using DALL-E and GPT-4, and focuses on blending heritage with cutting-edge technology to reinvent brand storytelling.

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Andrew Feldman

Title: CEO Company: Cerebras Industry: Technology

Andrew is challenging the status quo of AI hardware with the Wafer-Scale Engine, the largest computer chip ever built. Through Cerebras, he aims to break the industry’ s reliance on GPUs by offering a processor designed specifically for generative AI work. Andrew focuses on drastically reducing training times for massive models.

42 aimagazine. com