THE AI INTERVIEW
A Grayling AI workshop
Billy continues:“ Our value comes from plugging gaps clients can’ t fill themselves – whether that’ s interpreting situations, devising the right strategies, bringing in skills or resources to drive change or launch a campaign, or perhaps just access to the right relationship at the right time.
“ We have long-standing relationships with many of our clients because our value has changed with time.”
Looking further ahead, Billy asserts that a major shift will be around reputation management.
“ AI systems are becoming intermediaries between organisations and their audiences,” he says.“ They’ re deciding which sources to surface, which brands to recommend and which information people encounter first.
“ That means reputation management is expanding beyond influencing people. Increasingly, it’ s about ensuring organisations are accurately represented and discoverable within AI systems themselves.”
aimagazine. com 27