What new digital features are going to be launching in 2025?
Chris Clements:“ This year we are introducing Match Chat: a conversational interface that allows fans to selectively explore information about a match in near real time. It goes beyond one way information delivery to allow people to be able to delve into the story of a match on their own terms. There are two elements: a guided discovery journey with initial prompts for fans who need guidance – and the ability to ask any question about the match for free form questions.”
Kevin Farrar:“ Underneath Match Chat is IBM’ s Watsonx suite of products and, in particular for the virtual assistant, something called watsonx. orchestrate.
98 September 2025