AI APPLICATIONS
There’ s also the philosophical question of how much AI assistance is too much.
While everyone agrees that goal-line technology improves accuracy, what about AI systems that suggest tactical substitutions or predict opponent strategies? At what point does data analysis cross into unfair advantage?
“ The magical thing about sport is that it’ s live and you have to be in the moment to experience it in the best possible way,” Alexandra says.
“ We have become attuned to wanting to complement the live experience with additional information – the concept of the second screen came about for that reason.
“ So, making sure we’ re able to provide that information so that it is contextual and it is relevant is really important.
“ The Premier League is a football competition proudly staged in England but globally loved and admired.
“ So, we want to make sure that we’ re providing something for everyone.”
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