AI APPLICATIONS
POWER BEHIND THE PREMIER LEAGUE
“ Moving the historic Premier League archive onto Azure, that’ s all part of our ability to both curate content for our own channels but also to better serve our broadcast licensees around the world,” Will explains.
“ It ensures that content, which is rich and exciting and historic, is as readily available as can be, both to ourselves and our partners.”
Beyond fan-facing features, Microsoft is rewiring the Premier League’ s entire back office.
Microsoft 365 handles internal operations, Power Platform automates business processes, Dynamics 365 manages finances and Microsoft Security keeps everything locked down.
The Premier League Companion system runs on Azure OpenAI Service – Microsoft’ s cloud platform that gives access to GPT-4 and other LLMs.
Microsoft is deploying Azure AI Foundry alongside agentic architecture for the Premier League Companion.
Later this season, Gen AI will also be able to create personalised video packages – such as highlight reels cut specifically for fans viewing history and favourite players.
Fantasy Premier League will get an AI assistant that analyses player form, fixture difficulty and injury reports to suggest players’ next transfer, while real-time match insights will surface during games, pulling in GPS tracking data from players and high-speed camera feeds around stadiums – like having a tactical analyst talking to a fan while they watch.
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