AI STRATEGY
F raser Hill has a problem with AI hype. As Vice President International Digital Enablement at Lockheed Martin, he’ s seen too many organisations chase expensive experiments that deliver little business value.
His frustration isn’ t unique. New research from Boston Consulting Group( BCG) reveals that despite widespread AI investment, only 22 % of companies have advanced beyond the proof-of-concept stage to generate some value and only 4 % are creating substantial value. Meanwhile, Deloitte’ s latest enterprise survey shows that nearly 70 % of organisations had moved only 30 % or fewer of their Gen AI experiments into production.
“ There is a lot of marketing around the capabilities [ of AI ],” Fraser told attendees in a keynote session at Tech & AI LIVE in London.“ Before you can get really into Gen AI, it’ s really important to understand just what those capabilities are so that you don’ t lead yourself down rabbit holes that end up being expensive and unused.”
His perspective carries weight. Lockheed Martin deploys AI across hundreds of projects in 50 + countries, from aircraft design to missile systems. When your AI failures can mean mission failure – or worse – you learn quickly what actually works.
106 September 2025