AI Magazine September 2024 | Page 30

LIFETIME OF ACHIEVEMENT IN AI Embracing AI Marc ’ s foresight in recognising AI ’ s potential in business applications has been what has kept Salesforce shooting for the top spot . In 2014 , Marc made a declaration at an internal company all-hands : “ Salesforce will become an AI-first company .”
Later that year , the company acquired RelateIQ , which used machine learning to analyse workplace communications data and provide insights , and In 2015 , it started developing an AI-powered opportunity scoring model for sales teams .
A year later , the company began working on one of its flagship AI offerings : Einstein . The introduction of Einstein AI
Solutions marked a significant milestone , positioning the company at the vanguard of the AI revolution in enterprise software .
Einstein enhances Salesforce ’ s suite of products with advanced AI capabilities . It leverages machine learning and predictive analytics to automate routine tasks . This move enabled businesses to harness ML and predictive analytics to enhance customer relationships and streamline operations , and its application saw Salesforce soar .
The company ’ s commitment to AI innovation was further underscored by the recent announcement of its first AI Centre in London . This initiative
30 September 2024