DATA & ANALYTICS in this field , the rapid evolution of AI technologies presents both opportunities for it to improve , and challenges it must overcome . The integration of Gen AI , cloud-based analytics and improved LLMs offers more sophisticated tools to combat complex fraud attempts , yet the rise of deepfakes and AI-assisted scams underscores the need for constant adaptation .
Success therefore will depend on balancing the newest cutting-edge AI with human oversight , adopting tailored approaches that combine customer -specific data with fraud intelligence , and continuously refining AI models to stay ahead of emerging threats .
148 September 2024