TECHNOLOGY
“ It also requires context, meaning an understanding of your real business context, your conversations, history and platform data. That gives a fuller view of what is being done to get a better output. Altogether, AI can now help more people move into the action era, beyond just the question-and-answer stage.”
Agents of change Kuo argues that the trajectory of AI adoption differs between whether a platform serves end-customers or is part of the corporate supply chain.
“ I would like to divide this into two parts: B2C and B2B,” he says.“ For B2C, we see a lot of trials in the US and across the world, but for consumers, I think it’ s still at the beginning. Buying consumer products is often about killing time, and nobody uses an agent to kill time – they use agents to save time.”
In B2B, there are a lot of building blocks, Kuo says – about 30 steps from having an idea to receiving the products.
He explains:“ We believe agents can help buyers significantly by improving efficiency at every stage, from generating ideas to negotiating with suppliers and handling agentic payments. In that regard, we believe B2B will ultimately evolve into A2A( agent-to-agent), which is going to be a huge change for this business.
“ I think that is going to be one of the biggest changes, and the way demand and supply are matched will change completely. Previously, you would start with a query in a search engine, review tens or hundreds of results and
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