APPLICATIONS
“ AI can supercharge that,” he explains,“ but only if you can cut across the different silos of your organisation and they need to come together more effectively. This is what we are seeing, and it’ s what we did at Extreme.
“ We didn’ t start with internal efficiencies – we started by thinking about what we could build for our customers to create better outcomes, allowing vendors or providers to differentiate themselves in the marketplace.”
Chasing cost savings alone, Markus warns, is ultimately a“ race to the bottom”.
The cost of getting AI wrong One of the more notable findings to emerge from early corporate use of AI agents is that they can end up being more expensive than the human employees they were meant to replace.
Frontier AI labs – those building the most advanced LLMs, such as OpenAI and Anthropic – have been pricing their services below cost to win market share.
Markus says that is now changing:“ They’ re all burning money, so to speak, and at some point they need to make money. That will come partly from economies of scale, but also from raising prices. Licence models are changing, features move from one tier to another, and things get more expensive.”
For firms using AI purely to automate repetitive tasks, that shifting cost base is a serious risk.
EXTREME NETWORKS’ S KEY PARTNERS
• Verizon Business: The two companies partnered to combine Verizon’ s private 5G with Extreme’ s Wi-Fi and analytics solutions, delivering connectivity and fan-experience insights at large venues and stadiums across EMEA and APAC.
• Manchester United: Extreme built out the Wi-Fi infrastructure at Old Trafford, later adding Verizon’ s 5G access as the first beneficiary of the wider Extreme – Verizon international stadium partnership.
• Telia Finland: The telecoms operator uses Extreme’ s managed service provider platform to deliver recurring, managed networking services to its own customers, earning it Extreme’ s MSP Partner of the Year recognition.
• Regency Casino Entertainment: Greece’ s largest entertainment company deployed Extreme Fabric and ExtremeCloud IQ to run a new secure, high-performance network at Regency Casino Mont Parnes.
• MGM Music Hall at Fenway: The Boston concert venue uses Extreme’ s networking solutions to deliver reliable, high-capacity connectivity for largescale live events next to Fenway Park.
98 October 2026