“A beautiful model trained on patterns that no longer exist is just a very sophisticated way of predicting the past”
Juan José López Murphy Global Head of Data Science and AI Globant
You need to understand the cost of being wrong in each direction, the consequences of the decisions produced by the prediction and then measure whether those decisions are improving.”
Raising the stakes Juan José points out that the impact of emerging capabilities isn’ t limited to one specific area – it extends across the entire pipeline.
“ We can sense and process many more types of data,” he says.“ We can work with unstructured information much more easily. We can build analytical pipelines much faster. We can create tools to analyse errors, classify
74 October 2026