GENERATIVE AI
These AI-based deepfake sophistication tools are only going to become more accurate.
Where deepfake scams are extra dangerous is in using what makes us human against us, preying on personal vulnerabilities rather than technical systems, with attackers leveraging fabricated videos or audio to evoke emotional responses.
This makes traditional cybersecurity measures less effective against social engineering tactics that target human psychology. Yet the common theme throughout these deepfake attacks – is people – from the vulnerabilities exploited to allow an attack, to the curiosity and vigilance needed alongside technology to prevent them.
The organisations that survive this new threat environment will be those that combine technological solutions with rigorous human verification protocols and employee training.
“ Audio and visual cues are very important to us as humans and these technologies are playing on that,” says Rob Greig, Chief Information Officer at Arup.
“ I think we really do have to start questioning what we see.”
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