CREDIT: NETFLIX
Whether it’ s turning people into dolls for their own entertainment, to enhancing operations across the biggest businesses in the world, Gen AI can do amazing things.
For the first time ever, Netflix recently deployed Gen AI to create visual effects in one of its original productions to depict a building collapse in its series The Eternaut, an Argentine science fiction series.
The technology, it said, enabled the production team to complete the sequence 10 times faster than traditional special effects methods while reducing costs substantially.
Ted Sarandos, co-CEO of Netflix, says:“ The cost of it just wouldn’ t have been feasible for a show in that budget.
“ That sequence actually is the very first [ Gen ] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result.”
Elsewhere in the world of business, Gen AI is driving efficiencies across operations.
Yet despite the endless opportunities Gen AI seems to offer, the technology has a dark side, with sophisticated deepfake scams posing ever-more serious threats.
70 October 2025