AI ETHICS AND REGULATION
Meta’ s strategy: Targeting the companionship market and‘ personal superintelligence’ Meta, meanwhile, is strategically targeting the AI companionship market, framing its initiatives as a potential solution to societal issues. CEO Mark Zuckerberg has explicitly linked this strategy to the“ loneliness epidemic,” viewing AI companions as a scalable product for those without access to traditional support networks.“ For people who don’ t have a therapist, I think everyone will have an AI,” he says.
Internal documentation reveals a focus on user retention and re-engagement. The training process involves freelance contractors who engage in simulated conversations to rate the bots’ emotional authenticity and ensure they maintain distinct personas. This provides a glimpse into the complex human-in-the-loop supply chain required to build and maintain these systems. Contractors are trained to maintain specific character personas and reference details from past conversations to create a sense of continuity and personalisation.
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