Spotify uses NLP to power its conversational AI DJ and multilingual content understanding across podcasts and audiobooks
AI STRATEGY
SPOTIFY
Spotify uses NLP to power its conversational AI DJ and multilingual content understanding across podcasts and audiobooks
Spotify applies AI and machine learning( ML) technologies to understand the language and entities within its music, podcast and audiobook catalogue. The streaming service, which serves over 500 million users globally, uses natural language processing( NLP) – technology that enables computers to understand human language – to create conversational experiences.
Speech recognition technology allows the platform to analyse audio content while Gen AI provides voice capabilities for its AI DJ feature – an algorithm that suggests new music to users.
Spotify uses Gen AI powered by OpenAI technology for cataloguing and cumulating songs specific to each user.
Furthermore, the company’ s NLP research focuses on making interactions conversational, multilingual and interactive to enhance user engagement across its content ecosystem.
“ What happens when someone becomes bored of their own taste, feels trapped in their own bubble?” Spotify CTO Gustav Söderström said in a recent interview with Big Think.
“ That’ s what we’ re trying to solve now, and we’ ve evolved the UI and features a lot to help you find specific channels when you’ re bored. Like our AI DJ, which not only recommends new songs, but also provides important context … to help people understand this unfamiliar thing they’ re listening to.”
“Our AI DJ not only recommends new songs, but also provides important context”
Gustav Söderström,
Co-President, Chief Product & Technology Officer,
Spotify
116 October 2025