GenAI offers game changing benefits , but the technology is not without its risks . Organisations must consider the ethics of AI to avoid a ‘ trust gap ’
IOT
The need for ethical AI to avoid a trust gap with customers
GenAI offers game changing benefits , but the technology is not without its risks . Organisations must consider the ethics of AI to avoid a ‘ trust gap ’
WRITTEN BY : MARCUS LAW
As the adoption of AI globally continues to accelerate , never has the issue of how to ensure ethical use of AI been more prominent .
As the use of generative AI increases – research by Salesforce shows that three out of five workers ( 61 %) currently use the technology – knowledge gaps of how to use it responsibly continue . Half of the workers surveyed by the CRM leader said they worry generative AI outputs are inaccurate , while 59 % worry the outputs are biased .
Generative AI clearly offers game changing benefits , but the technology is not without its risks either . As explained by QuantumBlack – McKinsey & Company ’ s AI consultancy arm – technology leaders must design their teams and processes to mitigate those risks from the start : not only to meet fast-evolving regulatory requirements but also to protect their business and earn consumers ’ digital trust .
This is reflected by research by Salesforce , which found that without taking action businesses could soon see what it describes as an ‘ AI trust gap ’ with customers .
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