brands , education institutions and employers operating their own virtual worlds where people can come and enjoy a more engaging online experience .
With online experiences becoming more immersive , VR / AR systems are depended on to mimic reality . Currently , developments are focusing on the limitations of VR headsets and how immersion into the metaverse can be increased with haptic technology .
Increased adoption of digital twins also has the potential to grow even larger than reality . With Web3 and increasing decentralised services , there really is no limit to what these systems can do in capable hands .
A positive use case of digital twins is that they can offer a wealth of analogue data that can be modelled and used to draw additional value . These insights can ultimately work to improve businesses and their services as a result . Technology of this scale enables business owners to create more immersive experiences to increase customer engagement – which can also work to serve the metaverse . aimagazine . com 65