APPLICATIONS
Sustainably taking the online shopping industry forward Happily , the introduction of this technology is set to have a positive impact on the climate . As ecommerce has grown and more people turn to online shopping due to COVID , consumer behaviours have changed , leading to a dramatic increase in sales .
Many big companies started offering next day delivery along with a number of perks , meaning many consumers expect goods to be delivered on the same day and to return them without cost . Although digital technology has enabled features such as these , they do not come without a cost .
The rising online shopping trends have a significant impact on our environment . This stems from the production and packaging to the shipping of goods all over the world . Now , ecommerce is responsible for a huge portion of global emissions .
By 2030 , the estimated environmental impact of ecommerce logistics will be much higher in the largest 100 urban areas worldwide . The delivery car fleet could reach 7.2 million vehicles by the end of this decade , and total emissions caused by parcel and freight shipping are forecast to generate 25 million tonnes of CO2 .
“ AI can demonstrate how to properly use a particular product to reduce consumer frustration . From a logistics perspective , ML could make recommendations on how to reduce the number of packages required to complete an order by combining units bought . There is also the possibility of creating virtual showroom experiences and personalising recommendations based on previous purchases / browse data ,” explains Gaughan .
64 October 2022