APPLICATIONS
“ AI PROVIDES OPPORTUNITIES TO ELEVATE THE ENGAGEMENT AND INTERACTION WITH BRAND IMMERSION EXPERIENCES ”
TERRI GAUGHAN DIRECTOR , ENTERPRISE STRATEGY & ARCHITECTURE , CHEETAH DIGITAL
“ There are no major setbacks once the technology is in place and a sound strategy is developed to be executed , though it does require specialised resources and monetary investments ” she adds . “ It ’ s also important to understand which processes need automation while ensuring that there isn ’ t a lack of quality data . Creating adequate infrastructure , ensuring seamless integration and making sure there are enough skilled resources are also critical .”
The impact of COVID on ecommerce In the wake of COVID , shoppers now expect everything to be connected all the time with shopping being a fast and efficient process – with ease being a top priority .
“ Retailers and brands must align their offerings and capabilities with these new consumer expectations that have emerged from the crucible of COVID ,” notes Camilla Freeman Strategic Analytics Consultant AI & Analytics at IBM Consulting .
Research into this shift in expectations by IBM found that consumers now see digital tools as a necessary part of the shopping experience . Consumers expect stores to be digitally enabled with brands and retailers supporting hybrid shopping journeys , which blend physical and digital channels . aimagazine . com 61