ICEOTOPE TECHNOLOGIES
doubt that ESG is going to be a very , very strong factor in the future .”
In short , adopting sustainable technologies is no longer a choice .
“ There ' s a rising generation of people half my age and less , who really passionately care about the environment . They will be making buying decisions and they will be consumers . And I think they will hold greenwashers to account .
The global drive for sustainability – and the responsiveness of the global data centre industry – has effectively set a pace of change . If not followed , data centres are risking nothing less than the future of their business .
“ If we stay in this incrementalist , safe world where we ' re not joining the dots , it ' s a dangerous place . Joining the dots and grabbing that vision is what the companies who ’ ll make a serious impact on the future will be playing towards .”
So , as we look to a hugely promising future for data centres and their increasing role within economies , businesses and societies , Craig has high hopes that the demand for innovation will actually make data centres a solution to aid the world ’ s net-zero targets .
“ I really think there is a moral case for growth , but we have to conduct growth in a moral way .
“ We have an obligation to go beyond the balance sheet and do these things because they will make fabulous , fabulous differences to our future . So more technology , moving faster , please . And I think that ' s why those who remain afraid to change will be caught in a set of perfect storms .” aimagazine . com 57