ICEOTOPE TECHNOLOGIES
“ I really think there is a moral case for growth , but we have to conduct growth in a moral way ”
DAVID CRAIG ICEOTOPE TECHNOLOGIES
In comparison , Iceotope ’ s technology can improve environmental performance across a number of key areas .
“ If you just think about data centres , if our technology was deployed across the majority of the industry , we would reduce the usage of billions of litres of water . The industry consumes enough water to hydrate 10 % of the world ' s population today – that could be returned to people who could drink it .
“ However , the impact becomes broader when you step right outside it . If the whole industry got about 30 % more energy efficient , you ' re dealing with the levels of 50MT-of-carbon-a-year reduction .”
To that end , Iceotope ’ s technologies deliver sustainable cooling in adaptable , bespoke and highly practical solutions . They offer cooling solutions that can be tailored to meet each site ’ s specific needs , balancing sustainability with optimal performance .
“ We have a whole set of benefits that the technology itself delivers : less space , less cost , less energy , and less water – and people get that .
“ The key thing that we do to help is actually engage with , listen to and deliver the solutions that they need , as opposed to saying , ‘ This is what we ' ve got , here ' s your fridge , where would you like it ? It ’ s white ’. Instead of trying to bend them to us , we are bending us to them .”
“ When you do that , you are much more aligned with the customer . It means that we listen to them , and we adopt their thinking into what we develop .”
The global potential , ready to be unlocked Improving cooling solutions may sound like a small step , but alleviating the restrictions imposed by air cooling can reap huge rewards . It promises to not only help data centres achieve a more efficient way of
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