ICEOTOPE TECHNOLOGIES
DAVID CRAIG TITLE : CEO LOCATION : ILKLEY , ENGLAND
David Craig is CEO of Iceotope .
Having worked his way up through Unisys and IBM in global procurement roles , he moved on to lead the commercial integration of Prudential Assurance and Scottish Amicable . Moving on from the merger to turnaround a leading British refrigeration company and start a consultancy , which he sold three later to Amey . He was then invited to join a late 1990s tech boom disaster , which then became Scotland ’ s third largest software company . Craig has done a few turnarounds since , but now primarily leads Iceotope and a life science business . solution which – by being able to retrofit and scale down to one , as well as up to many – means that the customer doesn ' t have to go for this ‘ all or nothing ’ type of approach .” For Craig , we are only at the cusp of the change that the data centre industry will witness . He asserts that , in the very near future , the usual quick-fix air cooling methods will not be able to keep pace with the technology being deployed .
“ I genuinely think that , in five years ’ time , we will be in the midst of an avalanche of change . People will be accelerating towards those more holistic understandings and solutions – and customers will be driving that demand much more significantly .
“ The young generation , who really care about sustainability , will be budget holders .”
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