RUBRIK technologies , including machine learning and artificial intelligence ( AI ). Central to its implementation , however , is the resolution of a cultural challenge . “ We have to meet customers where they are today , and then we have to help move them along that continuum ,” states Phelan . “ Part of what we do is to help operators understand what the ‘ art of the possible is .’ Complexity is easy , but simple is hard .” He is conscious that anxiety about automation often conflates it with job losses , yet he counters that this isn ’ t the case . “ There ' s a lot of tribal knowledge and tradecraft involved in the industry , and that ’ s going to remain intact . The difference is instead of them taking eight hours to run a task , maybe it could only take eight minutes .” Therefore , in Phelan ’ s view , automation should be considered an opportunity to upskill , increase efficiency , and reduce complexity .
It ’ s increasingly clear that companies will need every advantage they can get ; at a time when instances of large-scale cybersecurity breaches are rarely out of the headlines , customers need to bolster their enterprise resiliency . Phelan states that Rubrik ’ s data security and ransomware recovery solutions are the tonic that ’ s required . “ Most network security tools have what we refer to as ‘ a priori ’ or prior knowledge dependency . Basically , they need to know something about that threat , such as a signature , hash , IP address , domain , or behaviour .” However , the unfortunate reality is that circumventing these tools is as simple as creating a custom threat that isn ’ t recognisable a priori . With this weakness subsequently exposing critical backup infrastructure to attack , incidences of ransomware have increased . However , Rubrik has a solution to this problem . “ I mentioned earlier the immutable aspect of our file system , and it ' s that capability
DID YOU KNOW ...
MAKING THE OPERATOR SMARTER
In early 2020 , Rubrik announced its acquisition of Opas AI - a move that the company made in order to achieve the following benefits :
• Optimised cloud costs
• Outage predictions
• System breach detection
• Privacy issue notification
• Resource hotspot resolution Opas AI ’ s ‘ Causation Engine ’ incorporates several statistical and machine learning ( ML ) models to build a more comprehensive understanding of applications . Going forwards , Rubrik anticipates shorter problem resolution cycles , which will , in turn , enable the increased availability of data across any cloud or data infrastructure .
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