GENERATIVE AI
“SUCCESSFUL AI ADOPTION REQUIRES TOP LEADERSHIP BUY-IN AND A CLEAR
TEAM THAT MIXES TECHNICAL SKILLS AND DEEP BUSINESS UNDERSTANDING”
Olivier Godement, Head of Product, OpenAI
When does AI-generated content impact authenticity and trust? Perhaps the most interesting challenge isn’ t technical or legal, but cultural. Will audiences care that something was made by AI? Early evidence suggests the answer depends entirely on context.
Social media is already drowning in AI-generated content, much of it designed to game algorithms rather than connect with humans.
Tools like Google’ s Veo 3 are so proficient that distinguishing real video from synthetic is increasingly difficult. That’ s creating a trust crisis that extends beyond entertainment into news, education and public discourse.
But context matters. A parent creating a personalised storybook for their child isn’ t concerned about authenticity in the same way a filmgoer paying for a cinema ticket might be. The former is a tool for connection; the latter is art seeking to be judged.
“ This represents a step towards more interactive AI that not only understands narratives but visualises and brings them to life,” Demis says.
Perhaps the question is whether that interaction feels human enough to matter.
What enterprises can learn from AI’ s reimagining of storytelling As Critterz moves towards its Cannes debut and Gemini Storybook generates millions of personalised tales, the world watches two experiments unfold.
One tests whether AI can produce art that moves us in traditional ways, the other tests whether AI can make storytelling so accessible that its traditional forms become less relevant.
Olivier Godement, Head of Product at OpenAI, observes that“ successful AI adoption requires top leadership buy-in and a clear team that mixes technical skills and deep business understanding.”
He’ s talking about corporate strategy, but it crosses over to the creative industries themselves.
The companies making AI storytelling are building the future and inviting everyone – parents, filmmakers, educators, brands – to participate.
Whether that future is democratising or dystopian likely depends on whose story is being told and increasingly, whose tools are being used to tell it.
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