GENERATIVE AI
CREDIT: NATIVE FOREIGN
He believes the“ threshold for how real it has to be to be considered to be real will just keep moving … media is always a little bit real and a little bit not real.”
The more concerning interpretation is that AI-powered production tools could hollow out the middle class of creative labour – the storyboard artists, the junior animators, the assistant writers who learn their craft through repetition and collaboration.
The film industry’ s guilds fought hard for protections against AI precisely because they saw this future coming. The Critterz team has attempted to address this by developing a profit-sharing model for the roughly 30 people working on the project.
But scaling that approach across an industry being reshaped by technology that explicitly promises to“ do more with less” is a different challenge entirely.
Navigating copyright and intellectual property in the age of Gen AI Then there’ s the legal minefield. This year saw Disney and Universal sue AI provider Midjourney for allegedly copying copyrighted properties, and Warner Bros. Discovery followed with a similar lawsuit.
These are questions about intellectual property in an age when AI models are trained on vast corpuses of existing work. Critterz could sidestep some of these issues because it employs humans to
60 November 2025