DEMIS HASSABIS
GENERATIVE AI
DEMIS HASSABIS
TITLE: CEO AND CO-FOUNDER COMPANY: GOOGLE DEEPMIND INDUSTRY: AI
Demis Hassabis is the CEO and Co-founder of DeepMind, pioneering AI techniques combining neuroscience and machine learning. He led DeepMind’ s acquisition by Google and advances in AI-driven scientific discovery, earning numerous prestigious awards.
Across businesses everywhere, executives are constantly hearing that the key to AI success is a blend of human expertise and AI – and how these storytelling tools are created is emphasising that.
“ OpenAI can say what its tools do all day long, but it’ s much more impactful if someone does it,” Nelson, now a creative specialist at OpenAI, tells The Wall Street Journal.
“ That’ s a much better case study than me building a demo.”
OpenAI has already reimagined Critterz with Sora 2, its state-of-the-art AI video and audio generation model that produces physically accurate, realistic videos. If Critterz succeeds at Cannes, it proves that AI-generated content can meet the exacting standards of traditional cinema. If it fails, it becomes another cautionary tale about technology outpacing artistry that is bubbling across worldwide industries.
From pixels to page: Democratising creativity with Gemini Storybook Gemini Storybook, meanwhile, is free, instant and designed for mass adoption.
“ Gemini’ s nascent reasoning, agentic and world-modelling abilities enable the creation of more advanced and proactive AI assistants and experiences far beyond traditional chatbots,” says Co-founder and CEO of Google DeepMind Demis Hassabis.
The use cases are deliberately intimate. Storybook can help a child understand the solar system, teach a lesson about kindness through a story starring elephants or turn a family trip to Paris into a personalised adventure. All that’ s required is to upload the child’ s drawing and watch it come to life as a narrative. It’ s AI storytelling as an educational tool, bonding experience and creative outlet rolled into one.
“ Create personalised, illustrated stories about anything with read-aloud narration,” Google’ s overview says.“ Just describe the story you want, add files and photos if you like – and Gemini will create a unique 10-page storybook.”
Where Critterz is betting on the power of cinema to move audiences, Gemini Storybook is betting on the power of personalisation to create emotional resonance – but both are causing debate.
The human and AI collaboration to redefine content creation For business leaders, the implications of these tools are less about entertainment.
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