THE AI VS HUMAN DEBATE: AI MODELS FEATURE IN VOGUE MAGAZINE

Fashion retailer Guess is the first brand to feature an AI-generated model created by startup Seraphinne Vallora in Vogue’ s print edition – igniting fierce debate about technology’ s role in the industry. While some models express concerns about job security and beauty standards, the founders argue their work is“ no different” from traditional retouched advertising. As the sector navigates this new territory, the debate shows the increasingly difficult balance between embracing AI innovation and preserving livelihoods.

22 November 2025