AI Magazine November 2024 | Page 39

SALESFORCE EINSTEIN
TOP 10 - AI PLATFORMS

08

FOUNDED

SALESFORCE EINSTEIN

MARKET CAP : US $ 245.06BN EMPLOYEES : 70,000 + CEO : MARC BENIOFF
: 1999
Salesforce Einstein was specifically built for Salesforce ’ s CRM solution , embedding AI capabilities that enable the identification of patterns and trends in customer data . Introduced in 2016 , Einstein leverages machine learning , deep learning , and natural language processing to provide predictive analytics and intelligent recommendations .
Salesforce Einstein enhances various aspects of customer engagement , including sales forecasting , lead scoring , and personalised marketing . It analyses vast amounts of customer data to identify patterns and trends , enabling businesses to make data-driven decisions and deliver more personalised customer experiences . The platform ’ s AI capabilities are embedded across Salesforce ’ s cloud services , including Sales Cloud , Service Cloud and Marketing Cloud .
Marc Benioff , CEO ,
Salesforce
WATCH NOW Sales Cloud Einstein Demo
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