EXECUTIVE INSIGHT
despite the benefits of AI in improving cyber resilience and decreasing risk of financial and reputational loss . This suggests that there is a huge opportunity for the financial services sector to leverage AI to protect itself from cyber threats and support the UK ’ s economic growth and AI ambitions .
Q . HOW CAN DIGITAL TRANSFORMATIONS AND AI IMPROVE THE OPERATIONS OF FINANCIAL SERVICE PROVIDERS ?
» From an operational point of view , AI has the potential to be truly transformational . This , initially , may be felt by the potential for tools like Copilot for Microsoft 365 to increase operational efficiency and productivity , by automating and expediting tasks that are repetitive and manual .
But AI can also play a central role in the delivery of new customer engagement channels . For example , this could take the form of natural language , LLM -powered chatbots which provide engaging and accurate responses to routine enquiries – ultimately freeing up human customer service support employees to spend time getting into the complex details customers care about .
Q . HOW DO YOU HIGHLIGHT THE VALUE YOUR DIGITAL TRANSFORMATION SERVICES CAN BRING TO WOULD-BE CUSTOMERS ?
» This starts with a mutual understanding of a transformation being value-led . We work hard to understand how any digital transformation process relates
“ In order to reap the benefits of implementing AI , the financial services sector needs to adopt a top-down approach to AI transformation ”
to overarching business objectives by conducting rigorous value assessments – identifying pain points and opportunities , as they relate to the customer ’ s overarching vision .
This process forms part of an overall customer-centric approach . Our focus is on creating a seamless “ One Microsoft ” experience , ensuring that customer data is at the core of digital transformation to deliver tailored and proactive services .
We ’ re also very much focused on ensuring that customers understand the critical importance of any transformation being secure and compliant . Microsoft integrates strong principles of security above all else into every aspect of digital transformation .
Additionally , we use data and analytics to measure and communicate the value of our digital transformation services – defining and tracking key performance
22 November 2024