DATA & ANALYTICS
C ognitive analytics , a term that to the uninitiated might sound like some new behavioural therapy technique , is one of the core concepts that underpins machine learning and deep learning systems crucial to the analytical applications across industries .
Yet as is the goal with AI more generally , cognitive analytics uses AI and machine learning to process large amounts of data and apply human-like intelligence to tasks .
“ The rise of AI now allows tasks to be completed with almost human-like intelligence through cognitive analytics , which is quickly becoming the expectation for more advanced systems ,” explains Dr . Omri Allouche , Chief Scientist at Gong .
Despite the growth we have seen in the amazing capabilities with the likes of ChatGPT and its abilities to convincingly hold a conversation , this coveted human-like intelligence remains elusive .
Sure , AI systems can look at a picture of a house and recognise that a cat is present within it , yet it may struggle to present a deeper contextual understanding of its presence in the context of the image . “ In order for AI to become “ cognitively sound ”, we need systems that don ’ t just understand data — they understand the context , subtleties , and implications behind it ,” Adnan Masood , Chief AI Architect at UST .
This step is what we think of when discussing cognitive AI . Luckily , advancements in AI more generally are ushering in abilities that are making AI more and more human-like , bringing in countless new applications .
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