AI Magazine May 2025 | Page 99

Qualtrics shows investment in CX is already driving business success.
Pictured: Qualtrics’ Utah facility
Hyper-personalising business engagement“ Integrating AI into customer service channels requires a clear strategy to be successful,” Matt explains.“ Navigating siloed data, striking the right balance between automation and human interaction, and managing organisational change are all key challenges.
“ Successfully implementing AI requires a thoughtful, cross-departmental approach, guided by centralised

“ AI transforms customer interactions by harnessing large volumes of data to deliver more personalised, proactive and efficient experiences”

MATT TRICKETT, EMEA XM STRATEGIST,
QUALTRICS