AI APPLICATIONS
AI-powered personalisation boosts business revenues by 10 %-15 %, says McKinsey. Pictured: McKinsey’ s Ecuador HQ
“ Companies that deliver the right experience at the right moment, understand not just what customers want, but when and how to engage,” he adds.“ How? By embedding insights into every decision, ensuring products, services and experiences align with what customers truly value. This creates the‘ next best experience’ that keeps them coming back for more.”
Maximising business value This AI-led transformation is already well underway. Businesses worldwide are using AI to reshape richer and more rewarding customer journeys. Netflix, for example, employs AI algorithms to analyse user viewing patterns and preferences, enabling highly personalised content recommendations that have helped retain subscribers and increase usage times.
Another example is Starbucks, which has integrated AI into its mobile app to offer customers personalised order suggestions. Known as Deep Brew, this sits at the heart of the app, which is used by more than 17 million people. It analyses data to understand store performance, where customers like to drink, and things like weather conditions and time of day to recommend tailored food and drink. aimagazine. com 95