DCC TECHNOLOGY
Growth, innovation and making markets The world needs technology. And the fast pace of development in the sectors that DCC Technology operates in means there is no shortage of opportunities to continue adding value to the operations of vendors and resellers.
The business has three core strategic priorities to ensure it maximises these opportunities. It continues to push towards Vish’ s‘ DCC Technology 2.0’, a multi-country operating model with best-in-class people, operating processes and infrastructure that gives partners the benefits of scale but with local market knowledge, specialism and agility.
North America remains a key focus. Over the last six years the business has grown significantly in the region through acquisition strategy to a point where the market is worth close to US $ 2.5bn in revenue. DCC Technology aims to continue this trend, reinforcing its position in Pro Tech in North America and Europe, and Life Tech in North America both organically and through acquisition. At the same time, Vish believes the business will also target the LATAM sector.
People and impact are at the heart of this growth. The company is staunchly people-centric and places empowerment of its teams and the nurturing of their skills and capabilities at the forefront of its ability to deliver.
For Vish, several trends will underpin the next couple of years.“ The impact of AI will be profound in marketing and distribution,” he says.“ The vendor wants us to create markets but end users are being bombarded with product content. Distributors that can use AI to create real value and a niche in the space will gain a pretty large competitive advantage.
“ At the heart of this is going to be people, including retaining and recruiting a team who can win in the AI world. AI will mean people matter more than ever. I’ m convinced the real differentiator will be the value it enables companies like us to unlock and how it frees up our talented people, enabling them to create more specialist value, deeper customer relationships and greater innovation
Another big battleground will be the ongoing pace of innovation and rapid product lifecycles, says Vish. The leading vendors will continue to dominate, but he predicts an influx of new technology innovators that make the market even more challenging.“ For us that means ensuring we identify and work with the right vendors and technology companies, but also play into the right sectors in terms of technology development and staying ahead of the curve.
“ Lastly, we need to capitalise on opportunities to create value add around the products we sell, whether that’ s through installation, complimentary services, maintenance or even finance services like subscription based options.
“ It’ s an endlessly exciting proposition for me and all those in our businesses. When I speak with people they’ re genuinely motivated about driving progress and innovation as well as the kind of impact we can have on people. It’ s an industry that you can’ t help wanting to be a part of.” aimagazine. com 181