DCC TECHNOLOGY
and the dynamics within a market to help vendors win. AI is helping us to improve this even more and ensure we’ re as effective as possible for our vendors and resellers.
“ From a marketing perspective, our challenge is showing vendors we’ re a mature and innovative marketing organisation that acts as an extension of their business. For resellers, our role is to help them create end-user markets in an environment where engagement and reaching end users is critical in an attention economy.”
Creating markets and delivering value DCC Technology’ s specialist businesses and collective are critical for vendors and resellers in this environment, enabling growth and helping them reach their customers.
“ The biggest requirement from vendors is to create markets and drive their market share,” Vish notes.“ In many cases they put millions of dollars and a huge amount of skill and innovation into developing potentially world-changing products. Our role is to collaborate closely to create and deliver an end-to-end go-to-market strategy. This covers everything from credit, operations, sales, marketing motions and services around the product, through to distribution to resellers and end users.”
DCC Technology’ s portfolio of businesses is essential for delivering this service, Vish says.“ Some have a really strong legacy in the industry, they’ re known as‘ market makers’ by vendors for their ability to deliver. We
176 May 2025