AI Magazine May 2025 | Page 155

STONEGATE GROUP

“We must never lose sight of why people visit pubs – they’ re seeking human connection”

ASHLIE THURSTON, NAME HEAD SURNAME OF IT AND, JOB DIGITAL TITLE, TRANSFORMATION, COMPANY STONEGATE NAMEGROUP
“ All of those things were on the edges pre-Covid, and they have really come to the forefront. What we’ ve seen is a generational shift in the way people interact in the pub sector now, and how and why they want to go to a pub for a night out.”
Balancing technology with traditional hospitality values Technology implementation in pubs requires careful consideration of the fundamentals that have always drawn people to these establishments. Ashlie is adamant that digital solutions must enhance rather than replace the human element that makes pubs special.
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