AI APPLICATIONS
leadership and aligned with overall business strategy. New technologies must integrate seamlessly with existing solutions to create a unified customer view. To fully realise the benefits, organisations will need to have a comprehensive AI transformation strategy in place, with leadership support and a focus on long-term impact and value.”
Based on its report research, Qualtrics identifies several key actions organisations should take. These include setting AI ambition and a dedicated value strategy, creating a technology and data foundation that enables growth, establishing risk and ethics guidelines and leading the cultural shift of embracing AI as a core enabler of CX.
“ The best leaders put growth front and centre, taking bold risks and breaking free from outdated norms,” says Nicolas.“ They don’ t just hear customer feedback, they act on it, aligning company culture with customer expectations. They invest in talent, equip teams with the right tools and build agile, customer-focused operating models. Most importantly, they turn customer centric ambition into action and witness profitable growth.
“ In the future, success will belong to companies that go beyond collecting feedback – they’ ll embed insights into every strategy. By leveraging AI, acting swiftly and staying anchored to a long-term vision, they’ ll align customer experiences with measurable business outcomes. This transforms passive data into meaningful, resonant experiences, making customer-centricity a true growth engine.” aimagazine. com 101