“ For AI to reach its full potential , it must adhere to principles of fairness , accessibility and transparency ”
MARK THIRLWELL MANAGING DIRECTOR , AI REGULATORY SERVICES , BSI
BSI helps customers navigate the AI landscape By offering a suite of services encompassing AI management , product design assessment and algorithm auditing , BSI aims to support organisations in navigating the complex regulatory landscape and instilling trust among stakeholders .
As BSI prepares to establish itself as an AI-notified body – an organisation designated to assess the conformity of AI products before being placed on the market – Mark explains that its aim is not only to fulfil regulatory requirements but also assist the industry in enhancing safety , fairness , trustworthiness and regulatory readiness .
“ We are in the process of developing capabilities and services that will fall under our role as an AI-notified body ,” he says . “ These services are being gradually introduced to give customers confidence in the development of their AI systems , ensuring they meet the necessary quality standards .”
Essentially , he describes that BSI ’ s approach can be likened to peeling layers off an onion . At the outer layer , this involves the focus on the management of AI within companies , and evaluating whether companies have effective AI management systems in place , encompassing people , processes and governance .
138 May 2024