AI Magazine May 2024 | Page 136

Mark Thirlwell , Managing Director , AI Regulatory Services at BSI
BSI is one of the world ’ s largest certification bodies , working to ensure businesses adopt best practices mandated by regulations or voluntarily embraced for improved efficiency and service quality .
With a legacy spanning 120 years , BSI ’ s commitment to ethical conduct and excellence is upheld through its Royal Charter status , signifying a dedication to societal impact beyond profit motives .
“ What we aim to achieve is to make a meaningful impact towards fostering a fair society and a more sustainable world ,” explains Manuela Gazzard , Group Director of Regulatory Services at BSI . “ This involves tackling cutting-edge problems and advancing societal progress .”
Tackling the task of AI regulation is one of those cutting-edge challenges . Today , BSI ’ s foray into AI regulation marks a pivotal moment in its history . Mark Thirlwell , Managing Director of BSI ’ s AI Regulatory Services Business Unit , outlines the need to ensure AI systems meet stringent standards . “ We ’ re not here to stifle innovation or impede AI ’ s progress ,” he says . “ We aim to facilitate innovation . For AI to reach its full potential , it must adhere to principles of fairness , accessibility and transparency .”
BSI is actively assisting organisations in bringing AI products to market in a manner
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