ML APPLICATIONS
MACHINE LEARNING STATISTICS
• 49 % of organisations using ML and AI in their marketing and sales processes , whether currently in production or in pilots , apply it to identify sales prospects , and 48 % - to gain insight into their prospects and customers . ( Harvard Business Review )
• 67 % of respondents to a recent survey from Harvard Business Review Analytic Services agree that ML and AI in marketing and sales will be critical to their company ’ s ability to compete in the future . ( Harvard Business Review )
• 31 % of respondents who are using ML and AI in sales and marketing say they have increased their revenue and market share . ( Harvard Business Review )
“The ability to scale is extremely important in retail ”
LEON GORDON CEO , ONYX DATA
100 May 2024