GREG HANSON
RESPONSIBLE AI
A
s AI moves rapidly from experimentation to autonomous decision-making, leading lights are building with discipline, transparency and accountability from the very start. Ethical innovation has become a defining factor influencing whether AI transformation efforts succeed or stall.
According to Informatica’ s CDO Insights 2026 report, 47 % of organisations are adopting agentic AI, raising the stakes considerably when it comes to accountability, trust and regulatory readiness. At the same time, while around two-thirds( 65 %) of leaders say employees trust AI-driven data, 71 % admit their workforce lacks the skills to use that data responsibly.
“ This trust paradox, where confidence outpaces capability, is one of the biggest ethical challenges organisations now face,” explains Greg Hanson, Group VP and Head of EMEA North at Informatica, part of Salesforce.
“ Companies cannot outsource ethics to AI. With AI often serving the‘ front door’ to brands, the first decisions customers encounter must reflect company values. That’ s why ethics cannot be bolted on later.”
GREG HANSON
TITLE: GROUP VP AND HEAD OF EMEA NORTH
COMPANY: INFORMATICA
INDUSTRY: SOFTWARE DEVELOPMENT
Greg serves as Informatica’ s Group VP and Head of EMEA North. Having joined the firm 25 years ago, he has led hundreds of data initiatives with organisations around the world.
Ethics as a daily discipline Integrating solid ethics into innovative, AI-powered projects must show up in how companies are building, testing and deploying the technology. Intelligence should be grounded in data that accurately reflects the environments in which it will operate, with performance validated under real conditions.
94 March 2026