THE AI INTERVIEW
The well-documented rise of AI is fundamentally altering the corporate landscape, with organisations moving beyond the initial excitement of generative models toward practical, large-scale implementation. Among those spearheading the transition is Simone Larsson, Head of Enterprise AI for the EMEA region at Lenovo, who joined the company last year.
Lenovo is a global technology powerhouse best known for its personal computers. However, its Infrastructure Solutions Group, known as ISG, provides the critical hardware and software that powers modern businesses.
Simone leads the newly-formed EMEA AI team with a focus on sustainable innovation, helping organisations adopt AI in a way that is both practical and human-centred. The role involves shaping how the company articulates its vision for accessible and ethical technology – particularly vital as industries look to scale their digital capabilities responsibly.
“ Joining Lenovo at this moment is genuinely exciting, as we work with customers to create smarter, more sustainable infrastructure and AI solutions,” Simone says.“ My role is to help shape and clearly articulate what Lenovo AI stands for in this region and, most importantly, what it can do for our customers.”
A career built on technical agility Simone’ s path to the top of the AI sector was far from a linear journey.
She began her career with a degree in Information Systems before joining Accenture as a consultant, which saw her embrace various technical challenges and a tech-agnostic approach.
Her expertise went on to span software engineering, ERP implementation and technology service design, allowing her to understand how different systems interact within a business.
“ My career evolved organically,” Simone explains.“ I have gained experience in everything from software engineering and ERP implementations to big data, to product, to technology strategy, all the way to technology service design.”
22 March 2026