T he integration of generative AI ( Gen AI ) into professional sports marks a transformation in how athletes train , compete and engage with fans . While language models analyse game footage in football and computer vision systems track player movements in basketball , motorsport presents unique challenges for AI implementation due to the complexity of vehicle dynamics and split-second decision making .

Formula E – the world ' s first all-electric FIA World Championship racing series – has now expanded its technology partnership with Google Cloud to address these challenges through AI deployment across its operations . The multi-year agreement coincides with Formula E ’ s GEN3 Evo era of racing cars and represents one of motorsport ' s most comprehensive implementations of Gen AI technology .

98 March 2025